Always Fresh, Always Superior

Retail Experts

Retail experts of producing and selling fresh tortillas are an important part of the food industry. They are responsible for providing customers with a high-quality product that is both delicious and nutritious.

 

Our Expertise to Help You Grow with Private Label or Our Brand

We can provide retail expertise with our tortilla products by offering comprehensive training and support to our retail partners. This includes providing detailed product information, demonstrating proper storage and handling techniques, and offering advice on how to best market and promote our tortilla products. Additionally, we can provide our retail partners with access to our online resources, such as recipes, product reviews, and promotional materials. By providing our retail partners with the necessary tools and resources, we can ensure that our tortilla products are presented in the best possible way and that our retail partners are able to maximize their sales.

(Private Label Program)

Private Label Solutions: Fresh Look, Profitable Results

Why Partner with Us?

At La Superior Foods, we view every private label opportunity as a long-term partnership. Our goal is to help you grow by providing tortillas that deliver freshness, consistency, and profitability, all while saving you time and labor.

Key Benefits

1. Boost Sales with Fresh-Looking, Authentic Products

  • Tortillas that look and feel like they were made fresh in-store
  • Clear packaging, flavor labels, and custom scale labels to save on labor
  • Made with an original, family recipe featuring better-for-you gourmet ingredients

2. Minimize Labor, Maximize Profitability

  • Shelf-stable product with low minimum order quantities (MOQs)
  • Printed, scalable labels applied to reduce store labor
  • Avoid costly investments in tortilla machines that can cause downtime, lost sales, and high repair costs

3. Shelf Stable, Flexible Storage

  • Ships to your distribution center in crush-proof boxes that maintain product fluffiness
  • Refrigerate or freeze for thaw-and-sell convenience without compromising freshness and flavor
  • 30 Days Ambient, 90 Days Refrigerated

4. Customized for Your Needs

  • Use our proven flavors or collaborate with us to develop custom options
  • Flexible solutions tailored to your store’s needs, including product selection, pricing strategies, and in-store signage

5. Crush-proof Box

  • Protection for product integrity and freshness

How We Support Your Success

Store Buy-In and Team Support

We understand that securing store buy-in is a process. That’s why we provide:

  • Best practices for product displays that drive sales
  • Recommendations for price points and roll-out strategies
  • Ongoing team support to ensure smooth implementation

Optimized Pricing and Profitability

  • Pricing strategies designed to maximize your profits and minimize shrink
  • Efficient processes that eliminate labor constraints and avoid costly operational mistakes

Sales Support and Retail Expertise

  • Direct collaboration with retailers and distributors
  • Available to attend food shows as sales support to help drive product awareness and sell-through

Exceptional Care, Every Step of the Way

From manufacturing to delivery, every tortilla we produce receives exceptional care from our team at La Superior Foods, ensuring the best possible product reaches your shelves.

 

See Private Label Tortillas

Retail Experts

  • Sales Support
  • Profitable Pricing
  • Crush-Proof Box
  • Store Support
  • Customer Focused
  • Display Signage & Concepts

 

Let’s Build Something Together

Partner with La Superior Foods for private label solutions that don’t just fill shelves—they drive sales, reduce costs, and elevate your brand. Let’s discuss how we can tailor a solution to meet your store’s needs.

Increase Your Options – La Superior Tortillas

(Branded Tortillas)

  • La Superior Brand tortillas are made with no seeds oil but pure avocado oil and include the fluggy original, smokey chipolte, spicy jalapeno, and creamy butter
  • No Seed Oils, Made With Avocado Oil
  • To take things further, we redefined the flour tortilla—creating a recipe that uses only‬
  • Premium, Better-for-You Ingredients:‬
    • Beef Tallow‬‭ – Delivers a rich, authentic taste with a soft texture‬
    • Avocado Oil‬‭ – A clean-label, heart-healthy alternative for a smooth flavor
  • Vegan – Friendly Option
    • Avocado Oil – Made with avocado oil, no seed oils

Unique Flavors

Retail Ready

Bakery Fresh

Enticing Aroma

No Seeds Oils – Made with Avocado and Beef Tallow

See La Superior Brand Tortillas