Always Fresh, Always Superior
Retail Experts
Retail experts of producing and selling fresh tortillas are an important part of the food industry. They are responsible for providing customers with a high-quality product that is both delicious and nutritious.
Our Expertise to Help You Grow with Private Label or Our Brand
At La Superior Foods, we provide more than just premium tortilla products—we offer expert retail support to help our partners thrive. Our comprehensive training includes detailed product information, proper storage and handling techniques, and guidance on how to best market and promote our tortillas. Whether you’re showcasing our Heirloom Style, Vegan Style, or Founders Style private label, we work alongside you to ensure our products are presented in the best possible way to drive customer satisfaction.
We also offer our retail partners access to valuable resources like custom recipes, promotional materials, and product reviews. These tools help enhance your marketing efforts and maximize profitability. With our dedicated support, we ensure that our tortillas not only meet your quality standards but also help you grow your business through consistent freshness, customization, and sales success. Partner with La Superior Foods and benefit from a long-term relationship focused on delivering exceptional products and outstanding results.
Find us in these fine retailers, most often in the bakery or tortilla aisle, for in store or online purchases. We also make tortillas for select store brands, or you can shop directly through our online store.
Founders Style
Private Label Solutions: Fresh Look, Profitable Results
(Private Label Program)
Why Partner with Us?
At La Superior Foods, we treat every private label opportunity as a long-term partnership. Our goal is to help your brand grow by providing premium tortillas that guarantee freshness, consistency, and profitability, all while saving you valuable time and labor.
We offer the flexibility to create custom tortillas based on your own recipes or choose from our diverse range of Founders Style options. Whether you’re looking to expand your menu or create a unique product that aligns with your brand’s vision, we’re here to help you succeed.
Key Benefits
1. Boost Sales with Fresh-Looking, Authentic Products
- Tortillas that look and feel like they were made fresh in-store
- Clear packaging, flavor labels, and custom scale labels to save on labor
- Made with an original, family recipe featuring better-for-you gourmet ingredients
2. Minimize Labor, Maximize Profitability
- Shelf-stable product with low minimum order quantities (MOQs)
- Printed, scalable labels applied to reduce store labor
- Avoid costly investments in tortilla machines that can cause downtime, lost sales, and high repair costs
3. Shelf Stable, Flexible Storage
- Ships to your distribution center in crush-proof boxes that maintain product fluffiness
- Refrigerate or freeze for thaw-and-sell convenience without compromising freshness and flavor
- 30 Days Ambient, 90 Days Refrigerated
4. Customized for Your Needs
- Use our proven flavors or collaborate with us to develop custom options
- Flexible solutions tailored to your store’s needs, including product selection, pricing strategies, and in-store signage
5. Crush-proof Box
- Protection for product integrity and freshness
How We Support Your Success
Store Buy-In and Team Support
We understand that securing store buy-in is a process. That’s why we provide:
- Best practices for product displays that drive sales
- Recommendations for price points and roll-out strategies
- Ongoing team support to ensure smooth implementation
Optimized Pricing and Profitability
- Pricing strategies designed to maximize your profits and minimize shrink
- Efficient processes that eliminate labor constraints and avoid costly operational mistakes
Sales Support and Retail Expertise
- Direct collaboration with retailers and distributors
- Available to attend food shows as sales support to help drive product awareness and sell-through
Exceptional Care, Every Step of the Way
From manufacturing to delivery, every tortilla we produce receives exceptional care from our team at La Superior Foods, ensuring the best possible product reaches your shelves.
Retail Experts
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Let’s Build Something Together
Partner with La Superior Foods for private label solutions that don’t just fill shelves—they drive sales, reduce costs, and elevate your brand. Let’s discuss how we can tailor a solution to meet your store’s needs.
Find us in these fine retailers, most often in the bakery or tortilla aisle, for in store or online purchases. We also make tortillas for select store brands, or you can shop directly through our online store.
Increase Your Options
Heirloom & Vegan Style Tortillas
(Branded Tortillas)
La Superior Heirloom Style Tortillas – Made with Pure Avocado Oil for a Healthier, Flavorful Experience
La Superior Heirloom Style Tortillas are crafted with pure avocado oil, delivering a heart-healthy alternative without compromising on taste. Choose from a variety of irresistible flavors, including the classic fluffy original, smoky chipotle, spicy jalapeno, and rich creamy butter tortillas.
Why La Superior Tortillas Stand Out:
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Premium, Better-for-You Ingredients
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Beef Tallow: Provides an authentic, rich flavor with a soft, melt-in-your-mouth texture.
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Avocado Oil: A clean-label, heart-healthy option that offers a smooth, natural flavor profile.
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Enjoy a guilt-free tortilla experience with La Superior’s redefined recipe that prioritizes premium ingredients for superior taste and nutrition. Perfect for any meal, these tortillas elevate your dishes while keeping health in mind.
We also offer a Vegan Style that is purely made with avocado oil.
Unique Flavors
Retail Ready
Bakery Fresh
